Our Purpose

At Citadel, we believe every surface holds the power to elevate a space – and ever professional deserves the tools to make that transformation exceptional.

Our purpose is to lead the future of coating systems through breakthrough innovation, unmatched expert support and an unwavering commitment to quality.

We exist to build a legacy of craftsmanship, durability and trust – empowering our partners to deliver results that last.

The Citadel Story

Watch how Citadel coatings are engineered to protect, perform, and inspire.

What Sets Us Apart

• Proven Performance: Our advanced floor systems are trusted nationwide for strength, speed, and long-lasting results.
• Innovation in Action: We’re constantly pushing technology forward — developing coatings that cure faster, last longer, and look better.
• Training & Support: From hands-on workshops to virtual learning, we help installers gain the confidence to expand their business.
• Partnership Approach: Your growth is our goal. We collaborate with contractors, distributors, and industry partners to create mutual success.
• End-to-End Experience: With optimized ordering, cost estimators, visualizers, and marketing tools, our website makes doing business simple and seamless.

Our Principles

At Citadel Floors, we operate on three core values:

1. Innovation That Leads: We have spent over four decades redefining what coating systems can achieve. Our relentless commitment to research and development ensures that every product we release is engineered to outperform in even the harshest environments. We don’t follow industry trends – we set them.
2. Partnership That Empowers: We believe contractors deserve more than just great products – they deserve partners invested in their success. Citadel equips professionals with cutting edge tools, expert support and premium materials that help them win more jobs and build lasting client relationships. When our partners thrive, so do we.
3. Performance That Endures: Citadel coatings are trusted across Residential, Commercial, Industrial and Specialty markets because they’re built to last. Our legacy is defined by durability, craftsmanship and results that stand the test of time. We don’t just protect floors – we protect reputations.

Building the Future, One Floor at a Time

Citadel Floors is more than a coatings brand — we’re a community of people who believe in collaboration, innovation, and results in working together to redefine what’s possible beneath our feet. As we expand our reach and resources, we remain grounded in the same belief that started it all: when our customers succeed, we succeed.